Cigarette butts are the biggest source of pollution in the world.
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Cigarette butts are the biggest source of pollution in the world.
We are not a nonprofit and do not accept donations. Today, our ocean cleanup and advocacy mission is funded primarily by your 4ocean product purchases. In the future, we hope to advance our mission further by employing new business solutions to the ocean plastic crisis such as reselling the materials we collect and working with governments and industry for contracted waterway cleanup services.
We believe business can be a force for good and hope our model encourages others to pursue creative solutions to this global crisis.

Every year during Ocean Conservancy’s International Coastal Cleanup®, hundreds of thousands of volunteers comb lakes, rivers and beaches around the world for trash. Over the course of nearly three decades, more than 9 million volunteers have collected nearly 164 million pounds of trash.
But our ocean needs help more than once a year, and you can take a lead role on the front line of one of the world’s most preventable problems by doing your own beach or waterway cleanup. Next time you’re headed out to the beach or a nearby park, take along a trash bag and an Ocean Conservancy Data Form to collect and document the debris you find.
Feeling more ambitious? Recruit friends and family to join you in a larger cleanup. Explain to them that no matter where you live—whether on the coast or thousands of miles away—all waterways lead to the ocean. But if we take action and work together, we can improve the ocean’s health and make trash free seas a reality.
Mote Coral Reef Restoration : Coral reefs of the Florida Keys are unique national treasures. In general, reefs cover less than 1 percent of the ocean floor but support about 25 percent of marine life. However, reefs around the world are declining due to climate change, ocean acidification, coral disease, overfishing and other stressors. In some areas of Florida and the Caribbean, coral cover has declined by 50-80 percent in just the last three decades.